Independent website proposal - sources checked 30 July 2026

Why this one is built the way it is.

Everything below came from something we checked on gisc.org, on competitors' sites, or in your own logo artwork. Where we could not check something, it says so.

01

What your site already gets right

This goes first because it matters more than the criticism. GISC is not a neglected website. It is a maintained one whose best material is buried.

The deep programme pages are good

Your CDPCC page carries tuition, three dated sessions, three named faculty with credentials, ICF Level 2 status, the 125-hour minimum, an early-application deadline and a graduate's testimony. That is a complete, buyer-ready page. Most institutes in the category do not have one.

The calendar is current

Dated programmes run from September 2026 to June 2027. Nobody is looking at a dead site.

You already own the category in search

A search for gestalt coach training returns six gisc.org pages in the first eight results. Discovery is not your problem, and we will not charge you to fix something that is not broken.

You hold what cannot be bought

Thirty volumes of a peer-reviewed journal, half a century of continuous practice, and two founders who helped build the field.

02

Where the first decision gets hard

Measured, not felt. Every figure below came off your own pages on 30 July 2026.

The price is one level too deep

Tuition appears on the individual programme page and nowhere else. Your Programs index lists 25 programmes with no price, no date and no duration; the Calendar gives dates without prices. A visitor comparing options has to open 25 pages. On this site the fee is visible from the first screen you land on and inside every recommendation.

418 KB of HTML on the homepage alone

Before a single photograph, before 33 script tags, with 231 inline style attributes. Cape Cod Model 509 KB, Leaders 505 KB, Calendar 504 KB. A marketing homepage is normally 30 to 80 KB.

Twenty-five programmes, no way in

A coach, a psychotherapist, a consultant and an executive all land on the same undifferentiated list and have to work out which of the twenty-five is for them. That is the job this site does in one click.

ICF Level 2 is invisible until page four

It is the strongest trust signal you own for a $13,500 decision, and it sits on one deep page.

Five h1 headings, three empty images, page-builder debris in your URLs

distance-learning732a1d54 and copy-of-practicum-groups-for-coaches are duplicate-this-page leftovers. They are indexed and shareable, and they make a maintained site look abandoned.

The 15 per cent discount expires tomorrow and nothing says so

Your early-application discount on the CDPCC ends 31 July. It appears on neither the homepage, the Programs index nor the Calendar.

03

What this site does about it

One idea carries the whole build: a visitor should never have to translate your catalogue into their own situation. They tell you the room they are standing in, and you answer with a date and a number.

The path finder is the whole argument

Coach, psychotherapist, consultant, leader. Pick one and you get the free way in with its date, and the full path with its fee, its accredited hours, its cohort cap and its deadline. Same method, four doors. It replaces the 25-item list with a question a visitor can actually answer.

Money on the screen, everywhere

$13,500, $6,750, $11,500, $750 and Free all appear on the first screen of the calendar rail and inside every recommendation. Nothing about your pricing is hidden, because you already publish it - just four clicks too deep.

Your logo, at full size, in colour

The device is yours and unaltered. The palette is built out of it: the navy is #174772, read out of your own logo artwork rather than chosen by us.

Your founders and your faculty, as people

Sonia and Edwin were four clicks into a heritage page. They are now part of the argument for why the method is worth $13,500. Six faculty appear with their faces and the credentials they are preparing candidates for - Cleveland does this and you do not.

Structured data on every programme

EducationalOccupationalProgram markup with price and provider on each one. Your site carries only WebSite and ProfessionalService. This is what turns a blue link into a result with a price attached, and it is the only SEO work worth paying for here, because you already rank.

About 40 KB of HTML, not 418

One file, no page builder, no tracking bundle, self-hosted fonts, images served as WebP.

04

What your competitors do well

Named, credited honestly, then answered. Both are good operators.

Gestalt Institute of Cleveland

$12,750 with an $11,500 early bird against a dated deadline. 147 hours meeting all PCC requirements. A five-step application written out, with a $150 qualifying fee and an interview. Faculty with photographs. Free monthly information sessions. Their entire commercial journey is legible on one page - yours was spread across five.

Co-Active Training Institute

Thirty-plus years and 150,000 people, stated above the fold. A named progression rather than a catalogue. Honest photography of small-group work. No price published anywhere, deliberately. They are the design benchmark for the category.

Why this one answers them

Cleveland has the clearer funnel and Co-Active the better-looking site. Neither routes a visitor by the work they actually do, and neither can claim fifty years, a peer-reviewed journal, or the two people who helped originate the field. This site puts all three to work in the first thirty seconds.

05

What we did not verify

Stated plainly, because a caveat without its evidence is not a caveat.

The photography here is placeholder, and you should know exactly what it is

The hero and the four path images are AI-generated stand-ins for a commissioned shoot. They are here so the design can be judged, and they must be replaced before this goes anywhere near a domain of yours. Your founders' photograph and all six faculty portraits are your own, taken from your site. One day of real photography at Wellfleet would lift this further than any more design work will.

Your numbers are yours

We have no traffic, no enquiry volume, no application-to-enrolment rate and no seat-fill data. Nothing here promises a conversion lift. What it shows is the specific points where a qualified visitor currently has to work in order to give you money. Give us the analytics and the argument becomes arithmetic.

Reviews

We found no public review corpus at all - no Google volume, no Trustpilot, no aggregate rating. For a $13,500 purchase with no trial that is the largest missing trust asset you have. It is a campaign, not a website change.

Your catalogue is yours to confirm

Every price, date, hour count and faculty name was read off gisc.org on 30 July 2026. You check it before this goes live. We are not the source of truth for your own programmes.

Four programmes, not twenty-five

The path finder and the calendar cover the programmes with published 2026 to 2027 dates and fees. The rest is data entry into one file, not further design, and we have not done it on spec.

06

Schedule of work